Kim Sidoriak

Kim Sidoriak is the President and CEO of Visit Carlsbad and is responsible for overseeing destination marketing organization promoting Carlsbad, California as a premiere travel destination. During her three years at Visit Carlsbad, she launched a free visitor transportation program called Carlsbad Good Ride, deployed a new destination brand, and spearheaded the development of the organization’s first 3-year strategic plan. 

Under Kim’s leadership, Visit Carlsbad was recently recognized as The Best Place to Work (Small Business) in the Carlsbad Business Achievement and Distinction awards. Kim’s 20-year career in marketing includes roles at Santa Monica Travel & Tourism, Hilton Hotels Corporation and Saatchi & Saatchi Los Angeles.

She serves on the California Travel Association’s Board of Directors and earned the Certified Destination Management Executive credential from Destinations International. Kim received a Bachelor of Arts in Communications from University of Southern California, and her biggest passion is traveling the world to learn about different cultures.