introducing DZIDRA JUNIOR

about DZIDRA JUNIOR

Dzidra Junior is a Sales Executive and founder of Renditions Consulting.  Renditions Consulting helps hospitality businesses that do not have the luxury of employing full time experts in every discipline, take their strategic vision from conception to fruition skillfully unlocking strategic value in your organization.

Junior served as Vice President of Business Development in Estes Park and reported to the President and CEO. As Vice President of Business Development, Junior was a valued member of the Executive Leadership Team. She was charged to create and execute a dynamic and sustainable strategy to advance the mission by increasing revenue across multiple channels as well as directing all activities of the marketing, communications, reservations and sales teams. She was also responsible for ensuring appropriate and professional communications internally and externally in the event of a crisis or threat to the reputation of the Association.

Junior has worked in the hospitality industry for 32 years. Prior to going to YMCA of the Rockies, she spent 15 years as Director of Global Sales for MGM Resorts International in Las Vegas, Nev., where she successfully developed and executed the strategy for the diversity business case. Additionally, Junior successfully worked to strengthen community partnerships that helped attract national conventions to MGM Resorts International’s Las Vegas and regional properties. Junior has also held leadership positions for Caesars Entertainment and Las Vegas Hilton, now known as Westgate Resorts.

Junior is President of the National Coalition of Black Meeting Professionals (NCBMP), and she serves on the Meeting Professional Internationals (MPI) International Board of Directors.  Her additional board service includes Colorado Tourism Destination Stewardship Council, Diversity Task Force for Destinations International, The International School of Hospitality, Delta Education Foundation, and Association of Latino Professionals for America. She is a member of the Professional Conference Management Association (PCMA).