introducing peggy berg

about peggy berg

Peggy Berg is Founder of Castell, which is now an AHLA Foundation Project. She serves on the AHLA ForWard committee advancing women, the AHLA Foundation Research Committee. She founded Castell, a non-profit dedicated to advancing women in hospitality industry leadership with a goal of seeing women in more than one of every three positions at all levels in all fields of hospitality industry leadership and ownership.

In prior roles, she owned a Comfort Inn and Hampton Inn. A well known consultant, she built the Highland Group, Hotel Investment Advisors and was a partner with PKF. She serves on advisory boards for Michigan State University's School of Hospitality and Georgia State University's School of Hospitality as well as the Hunter Conference and ALIS.