introducing Sara Arjmand

about Sara Arjmand

Sara Arjmand serves as the CEO of Formula Marketing Agency and director of operations for San Diego Dining Group, which is one of the oldest restaurant group in Gaslamp San Diego. Formula Marketing Agency specializes in driving success for businesses in the hospitality industry, with a primary focus on hotels, bars, and restaurants.  With over 16 years as a Gaslamp Association member, she contributes to the special event committee's board. Sara Arjmand, the CEO of Formula Marketing, is a dynamic leader with a multifaceted impact in the community. Not only does she spearhead Formula's success in hospitality marketing, particularly for hotels, bars, and restaurants, but Sara is also the Chairwoman and spokesperson for San Diego Restaurant Week. Her dedication to promoting culinary experiences extends beyond her professional realm, enriching the local dining landscape.

A graduate of the University of San Diego with a business administration degree and marketing minor, Sara founded DowFin Insurance Agency, addressing the financial needs for college students. Today, DowFin focuses on small business insurance and worker's compensation. As a SCORE San Diego member, Sara consults fellow women business owners.

Joining San Diego Dining Group in 2007, Sara became Osetra Seafood & Steaks' general manager during the 2008 financial crisis. Launching the E5 lounge, she boosted revenue by 45%, transforming Osetra into a Gaslamp favorite. In 2013, Sara became the director of operations for Greystone Prime Steakhouse & Seafood, turning it into a local and tourist staple, winning awards and accolades.

In 2019, Sara led the opening and brand creation of Butchers Cut Steakhouse, saltwater, Osteria Panevino, Farmers Table, and Allegro.